Sell Low - Episode #166 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places. Timestamps shown every few minutes.

00:10 Jason Atwood: This is the 166th episode of CloudFocus Weekly for the last week of January 2014. This episode is titled, Sell Low. CloudFocus Weekly is brought to you by the Permissioner. Permission sets- sets made easy. Master sign and revoke permission sets. Free on the app exchange. Search for the Per Permissioner and get it My name is S Jason and joining me. We're doing it. Joining me for the 166th time. on this glorious podcast now in our mobile studio. Mobile, mobile, mobile studio. It's Justin. Justin, how you're doing today? I'm doing good. Thank you. Thank you. We are in our mobile studio with a beautiful-, fantastic view. Otherwise known as your apartment. True. Our podcast brought to you by Justin's Cat. All right, well we do have some things to talk about, although surprisingly we're not gonna mention the blog post, although I do mention the blog post, I guess I just did, because all of our Hblog posts for the last two weeks and I think the next two weeks are all about Spring 14, and we are not yet ready to do our Spring 14 edition of the podcast.

Jason Atwood: Right. I have finally started to pre-release.

Justin Edelstein: I don't recall that really being the case, so I have a lot of things I wanted to try and play around with. Fun stuff and we'll get to that. Yeah, we're separate.

Jason Atwood: So if you're looking for your or the week after.

Justin Edelstein: Nope, March 14th for her,

Jason Atwood: And a March 14th for her.

Justin Edelstein: Yeah, I thought it was going to be soon. I.

Jason Atwood: And then since we totally ignored CES, which is kind of a shame because not that that's a big cloudy news But it's huge tech conference. Yeah, and they have lots of stuff 2.19, 2.91 billion dollars to Lenovo, the makers who actually the makers of what used the ThinkPad, the IBM ThinkPads, they spun off to Lenovo. So this definitely hit the news and the instant reaction I heard across the board was they They're getting out, they sold,

03:47 Justin Edelstein: They a lost money. There's a sentence in there. How could they not put these pieces together right with Google and Motorola from what I remember and now I could be wrong. I remember Motorola buying up like Technology that allows you to like connect enterprise class right? exchange servers to iPhones, for example, or to, so you can kind of circumvent the Blackberry, if you will. So you've got this phone hardware maker with technology that connects enterprise class. What To the hardware then you've got this company An Into more enterprises with and Has a phone operate, how do you know make this work? Yeah, I mean, it just seems

Jason Atwood: It's it's it's flexing I a

Justin Edelstein: My understanding was Google's way of sort that they purchased. Like, Motorola is a real deal. When you think about it, they were there in the beginning of mobile and... Yeah, you know what, let me talk to you about another brand I think you're gonna like.

Jason Atwood: The one that.. Oh, it starts with an N. It's like not a Nexus. It's a, oh, Ericsson, Sony Ericsson, but it's not the Ericsson, it's the other one. Anyway, I'm just more of, I guess, I guess I wish I would just have to sit down with someone at Google to say, what are you doing? They are. They're all over the place. They're buying things like Nest robotic firms. They sell off this. it just sometimes you just wonder like is this run by people with just no sense of like what happened yesterday is to happen to mom look at some companies especially in the cloud computing space although actually i have interesting news we can add to our thing and to our agenda like amazon's not talking about going and building retail stores to sell kindles, right?

07:09 Jason Atwood: Because they're like, listen, we can sell more. People can walk in and touch a device, aka what Apple did, then we can, you know, we can sell more. Now, the the computer industry is littered with people trying to build stores and failing. Almost everybody has failed at building their own store. Dell, HP, Microsoft, I mean, I'm just trying to think of others. But almost everybody's tried this, and almost everybody's failed. Apple's the one, one who's built a very specific thing. Amazon, I could see, hmm, OK, you've got a set of products. You've got a name brand. I don't know what's going to draw me to the Amazon store, because everything I buy from Amazon is really because I don't want to go to a store. It's like, I don't go to stores. I literally bought.

Jason Atwood: I'm going. Mm. So side note, I won tickets to go to the Super Bowl, and I'm going to the Super Bowl on Sunday, and I need like a bigger, heavier coat. And my wife's like, go to a store and try on coats. I'm like, no, I'm an internet guy. I'm like, quick, quick, send me coats. So I bought two coats on Amazon, and I'll send back one. That's because I didn't know if I want the style or the coat or whatever. So I bought two different types. Because you know, in this day and age it's easy. You get a coat, you look at it, you try it on, you send it back. You've talked about the trunk club, right? This is a series where they send you clothes. So it's interesting, sometimes these companies I wonder, do they have nowhere else to grow and they just feel like, well, the only place we have to go is the moon, so we might as well start selling moon rocks.

Jason Atwood: It's like no, no, no, just do what you do and do it better. You led us down the path of Amazon.

Justin Edelstein: And they're doing, they're gonna start that Sunday delivery stuff.

Jason Atwood: Remember we talked about that? That they were gonna pay the, they were gonna pay the US.

Justin Edelstein: They're gonna start doing it and they're gonna do some something else that's really interesting with their, what they know about you as a person. Yep. They know a lot about your buying patterns and stuff like that. Yep. They're gonna start shipping things in advance of you buying it closer to you. Yeah, I heard about this here about that. Pre-shipping, yeah. Pre-shipping. So you, who've been using Amazon Prime for a long time and have monthly subscriptions to things and all that kind of stuff, you'll just, they're just gonna hone in on you. Just make service better for you, and I'm fine with that.

Jason Atwood: I signed up for that. Yeah, I guess I mean It's funny cuz I do subscribe and ship it if I don't get it.

Justin Edelstein: Well, I'm not buying it I mean that's it's a new New York City So I feel like how much closer could you get like it's I don't know They're all sitting on where everything goes warehouses

Jason Atwood: Here in Queens like you know who knows where it's sitting That's stunning. You know, it kind of rhymes reading a book. We can make this a reading corner No, please don't what's going through Arkus now is The power of habit by Charles. I'm not really going through it It is cuz two of us have read it and you're the only one because you don't read well There's not like three people at Arkus.

Justin Edelstein: So it's not really going through our need to read it Anyway, everyone else can be made to read stuff. My wife read it, I read it. That's good. Good for you guys. So Charles Duhigg. Do you have good habits now?

10:18 Jason Atwood: No, I'm going to tell you a story. So he talks about the original target. So this is a great book. I'm like halfway through it. But it is a great book.

Justin Edelstein: How do you know? You're only halfway through. It's great enough. It's 51%. How do you know how it ends? What if it ends really bad? It doesn't end. It's not one of those books that ends. It's a bunch of stories. It keeps going. Yeah.

Jason Atwood: So, he talks a lot about the target back in the day when they were collecting data on people and how they came up with algorithms that could tell when people were pregnant, women were pregnant, and they would start to send them stuff because they knew if they got pregnant women to come in and be a target customer, whatever. And so it's funny that we're talking about, oh, Amazon knows you and they're going to ship stuff close to you. Target's like, yeah, I did that 10 years ago. And I knew they upset people. Of course, jokingly enough, here comes Target, who got hacked for like 2 million of their accounts. So a lot of people know you're pregnant, I guess. Again, going back to the Google thing, sometimes I get business, I'm a business major, I graduate from college as a business major, but sometimes I just look at these businesses and I'm like, what are you thinking?

Jason Atwood: What's the piece? And I'd love to have someone sitting behind and go, well, you see what we're doing is we're going to strategize here and we're going to do this and do that. And I go, oh, okay, I would get it. But from the outsider's point of view and someone who studies a company, I don't, I just don't get it.

Justin Edelstein: You? I said I don't get it. I don't know how they didn't make it work. It seems like that marriage should have worked. Company that makes phones, well-known brand, with enterprise technology that connects with your enterprise technology and you can put your operating system on the phone.

Jason Atwood: Like it just seems to work. Well, and Google wanted to get into the hand market. They used to be getting into making the hand market. I don't understand it. I actually think that Google has a, and this is just off the cuff, and if you work for Google, sorry, but I feel like they have a, the way that they run their business is very just sort of people doing what they want. Like it's a lot of the way they do. Thanks. product development. And I feel like that goes all the way to the top and it kind of makes them a company that just doesn't, doesn't really have a strategy. They kind of just run in these little areas and they're successful. So you can't say, hey, they're not successful, but sometimes you're just gonna do weird things.

Jason Atwood: And if it doesn't work out, well, we got another 12 billion that we can spend somewhere else. All right. That's true. Speaking of 12 billion that you, you can spend somewhere else. The next one up is about beats. It's... Beats. So Beats by Dr. Dre, which is a brand started by... he sold earphones.

Justin Edelstein: It's earphones. But it wasn't really started... he's kind of like the... He's kind of like the face.

Jason Atwood: But is it... are there beats that have nothing to do with Dr. Dre?

Justin Edelstein: No, Beats by Dre. But Dre's like, you know, the... maybe it had something to do with it, but really he's like the... the licensed figure head for branding purposes to give it a little bit of punch, but it's it's it was started by some like music executives. So like music executives actually started the company and started it with I think the headphones and then the pill and then other pieces of hardware. I own two pairs of Beats headphones. the in-ear ones and the solos and the little lady owns the HD ones we have three pairs of Beats how many headphones in the house again? Well, you know for no, I have two she has one You don't have a pill. No, don't have a pill. But anyway, they started a streaming Music service it's a you have to pay for it ten dollars a month right So I'm not paying ten dollars a month to stream music when I have it for free in other places It's a strange.

14:17 Jason Atwood: It's a strange to get into this market because it seems flooded now with Spotify they're trying to differentiate songs iTunes match Google music Hello Pandora Pandora one of the originals It seems...

Justin Edelstein: How about YouTube? There are apps that literally take all the music that's just on YouTube and just put them into like a streaming format for audio. So there's all these music videos that are just out there. There are apps that do that too. So I mean they're trying to differentiate themselves by saying we're not an algorithm. We have like humans behind the playlists that are being put together based on songs that does things like write mood or what have you. They've done something where you build a sentence. You fill in like three words in a sentence. So it's like, I am blank about blank in the blank. It's Mad Libs. Yeah, kind of Mad Libs. But I wouldn't pay $10 for this, although they see it as a growing industry because when I was reading about it, for the first time in a long time, music downloads sales are down because of all these streaming services.

Justin Edelstein: So it seems like... Good market. I don't think the price point is really right ten dollars It's like a lot of money.

Jason Atwood: Well it it's all comparative to what you can get somewhere else So it's always like oh 110 $20

Justin Edelstein: A year, but I can get for free That's the point listen to like and add every six songs for 10 seconds and I'm fine with that. So is it, but if Pandora was $12 and you might look at- Well, I could pay for Pandora. I don't even know how much it costs. I wouldn't even bother because I have, then I have iTunes, Match. Right. Because I pay for Match, the $30 a year. $25 a year. I've got that too. So I'm already paying for a streaming service that I don't even use. Right. So I wouldn't- Need by Dre, but like based on... me thumbs upping and thumbs downing and throwing band names and songs at it for seven years, it knows what I want to listen to. It's pretty good at it actually.

Justin Edelstein: Like they make a little joke about it like, oh we're gonna bring up this song because the last song had a banjo in it. And it's like, well it doesn't quite work that way. Simple simpleton. It it's actually kind of smart.

Jason Atwood: It's funny because you and I listen to music totally differently in that I'm not looking for, if I did that for every song I like or didn't A, the thing would go crazy because I like a very weird mix and I wouldn't want to listen to that mix. When I want to listen to music, I want to listen to a type of music. But that's why you have different stations. Yeah, I just don't. I don't want them to play the stuff I like. I want them to play a genre because I want to listen to new stuff in that genre. Totally do that. A listen, I use Pandora. I pretty pretty now I stick between iTunes Match, which I like because of the lack of- iTunes Radio. iTunes Radio, which is by iTunes Match so I don't have the thing.

17:53 Jason Atwood: Irrelevant. And then songs, because I think songs was music choices and their their discovery of new data. When I go into iTunes, iTunes radio, it's like the same things I'm always looking at. Whereas in songs I'd go in and it goes, you're in the mood for blood. I'm like, oh, I am drinking coffee on a Sunday. What's in there? Well, look, music, sure. and then 20 minutes minutes later I'm like, now let's get out of here. What do I mean? Or I'm in the room, what are you doing? I'm like, I'm working out. And it goes.... What kind of workout are you doing? Like cardio? Are you doing like weight lifts? I'm like, I'm doing cardio. And they're like, you should do. I was listening to some house music remixes and while I was running, but I would never listen to house music, but it kind of got me there.

Jason Atwood: And then I was enjoying it. house kind of enjoying it. So, interesting. I think it's interesting that another player is getting in. It seems like a place you don't really want to be right now because there's just so many players and some of the big ones are getting players.

Justin Edelstein: So many players. Even though, I mean, Beats is growing. They're becoming very, very well known. Yeah,

Jason Atwood: Yeah. All right, well, speaking of things that are well known is the CES. We're gonna pick an article. On USA Today called Five trends from CES 2014. This is because we are too lazy to have actually paid any attention to CES.

Justin Edelstein: Do you want to name all five and then we'll just, like we'll just rattle them S and then pick the one that we're most interested in? Not that we think is, I will set the boundaries here. Cause you usually set the rules, I'm setting the rules. I want this to be what we're most excited about, whether it exists for real or not. I've been to CES and seen things that was like 8 or 9 years ago when I went and the things I saw there in demonstrations still don't exist. So things that were most interested in seeing be real. So first the curved TV. Ultra HD. So the curved TV is one. Rive TV's won. Let's just talk about them. Ow.

Jason Atwood: I don't get it. It's a curved TV.

Justin Edelstein: Okay. Well, you went to the Mass and Square Garden with me, didn't you? Yes. And you go to MetLife Stadium all the time to see the Jets play and you're going this Sunday for the Super Bowl, aren't you? Yes. Those are big, curved things. They're not curved at all. They sure are. Those are straight as an arrow. How could they be? They're in the corner of a stadium that is curved. No, I go to enough. They're straight as arrows. I want you to look up, it's Sunday. They're not curved.

20:58 Jason Atwood: Ultra HD. Yeah, they call it 4K, 4K TV. And it's basically, they call it 4K, because you have 1080p, you have the resolution of a HD. This is four times that, so 4K. So four times. Thanks. 4K. And it's been rumored for a while. Again, television makers have been years trying to get people to buy new stuff and they always struggle with it. They actually, two or three years ago, the big push was...

Justin Edelstein: 3D. 3D. That didn't work. Which is basically failed. I mean, I know a few people bought them. My roommate who I lived with at the time, our TV broke.!!!!!!!!!!!!!!!!!!!!!

Jason Atwood: To high def. People paid were and upgraded and that became a thing. Oh, high def TV. And a then everything came in line.

Justin Edelstein: Sports, Olympics, the whatever. It was also mandated by the FCC that broadcast television must be be broadcasted in high definition by I think it was like 2006. Like they had to be broadcasting an 4k.

Jason Atwood: Again, in regular TV, eh. You start to go to others, o And then the connected home.

24:50 Justin Edelstein: This was something that I saw at CES. a living room and a kitchen and, and then a front and a, and a, on the floor. It'll miss. And they had a phone and they're like, imagine a world where you could with with your phone do this and they'd click a button and the sprinklers would go on. Click another button. and he's like doing all this stuff. I'm like, that's just ridiculous. That's absurd. I think we're closer to that now.

Jason Atwood: I'm sure some people have to have some stuff like that. I think almost everything except for the picture. I mean, they showed in CES. They showed in the video. refrigerators that had, you know, more inventory stuff in them. That's a tough one because it's always... Well, this one had a camera.

Justin Edelstein: So it's like inside your fridge type of deal. But yeah, whatever. Interesting. Alright, so that's the thing. Fifth one.

Jason Atwood: So which one are you least excited about?

Justin Edelstein: Least? The connected home, because I don't have a home. I'm an apartment, and I- I don't need my apartment to be all that connected. Oh, I just kind of love. I'm not into that. I'm also not into wearables either. I mean, maybe you can give me like a reason to get into some sort of wearable, like an exercise type of thing. Well, they're basically a sweet pattern deal.

Jason Atwood: They're all exercise health related now. out. now. They're gonna be going in other directions. But I think because that's a huge industry and people are always trying to figure out how to lose weight or how to be more healthy. You know, I'm fascinated by them because I'm fat because I think it's... Your health and how you stay healthy is something that's sort of difficult to always measure. And there's parts of your health that you like you don't... you don't quite understand. And so what I like about the wearables, and I, I guess I have three, I have the Pebble smartwatch, which is a wearable phone, whatever, that's kind of whatever. I wear, when I go to the gym, I wear this thing, which I was making my pick of the week, but I won't make my pick of the week.

Jason Atwood: But it's a, it's a heart rate monitor, but we need the straps, it just gets it off here, which is now pretty popular And then I wear one of those activity trackers. I think that it's just a matter of making things aware. It's like, I'm going to make a Chet Holmes analogy. So Chet Holmes had that thing, like if you pay attention to something, it will grow. You'll do better. Because just by the fact of you thinking about it and paying attention to something on a daily basis, that's why if you need to lose weight, they say, you know, start the giving you a journal. Food journals, the number one thing, because it makes, you pay attention. So this is just making me pay attention to my heart rate when I'm running, making me pay attention to my activity, and I do.

27:52 Jason Atwood: I pay attention to go look at it and go, oh, was I active today or not? And I will, what it does is I'll look at it and I go, boy, I haven't been that active. Let me go do something so I can get to that point. Sleep is something you don't, every study has proven, sleep is so important, we don't get enough, we're a sleep deprived country. I need a lot of sleep. And we don't get a lot of sleep, but you don't know how much sleep you get. You know, you go to bed at a certain time, you think. you know, do you get good deep sleep? So these things are now starting to get very intelligent. They'll track that. So like when I wake up in the morning, I sink to my phone and I look, and I literally see how much sleep I got.

Jason Atwood: Oh, I got eight and a half hours. Oh, and I got three hours of deep sleep. You know how perfect it is and whatever, I don't care. But it's showing me a trend. And if I have, if one day I see six and a half hours, I'm like, oh, that's not good. You're supposed to get eight. you So it kind of helps you just manipulate your life to say what's, important and. What you should be focusing in on. I like the connected home. So what's your, what's your one that you like the most? Oh, I want the TV.

Justin Edelstein: Oh, 4k. 4k. Give me more, but I'm going to wait till it's like five years old and then I'll get like, you know, get it for like 700. So here's the thing.

Jason Atwood: Netflix is already working on 4K streaming. So they already said, hey, like House of Cards. There's two things that are gonna do it. House of Cards is coming out in two weeks. Yeah, so here's one, there's two, just like HD is two things. You need to have HD cameras. And content. And then you need to have, you have to make the content. This is the same thing. So 4K cameras have been around, like RED technology cameras have been around for a while. So now it's a matter of. How are they going to stream the, you know, they have to capture it in this new technology and then they have to get it to you. It certainly pushes the limits of things like streaming, right? HD streaming five years ago seemed like, oh that's crazy. Now it's like, oh, it's on HD.

Jason Atwood: I'm not watching it. So 4K streaming, well, it's interesting. And the pipes and stuff, you know, cable, it's maybe the way that something like Netflix can do an end-around. sound. Because I don't know what the capabilities are, cable, television. You know, they're locked to that thing where they can only... They've got a device, they've got the cable, they've got the satellite. Maybe they can't handle 4K, whereas streaming could. Right? You get a good, fat internet. So, interesting. I do love... Wearables, I think are cool, but actually I love the connected home. I don't like, this is the, they're showing a picture of the toothbrush, Mark Benioff talked about the toothbrush, you know, telling your doctor or your dentist how much you brush. That's kind of interesting. But I like the connected. Home in just in terms of I, I have tons of stuff in my house that go on or off, like one of I wemo, it controls a lot of the lights around the house because the wife likes lights.

Jason Atwood: And they go on at sunset, and they go off at 10 p.m. at night. So, like, even that's smart, right? It's not, doesn't go on at 6, because here in the northeast, 6 o'clock could be bright, and 6 o'clock could be totally pitch black for two hours. So it goes on at sunset, but it goes off at 10. So it goes off at 10 o'clock and just being able to control it. I'm very excited about the Connected Home. So, alright, we said a lot there, or maybe I have. Let's make our... Speaking of the Connected Home, let's make our... Big of a week! Alrighty then. Did you find something? I gave you an extra time. I just found something.

31:22 Justin Edelstein: But I think this is gonna, I've never used this. I've never used this. I've never used this. I don't know anyone who has used it. This is a classic Justin pic. exchange. Now for a long time people have been asking for a new better version of the Excel connector.

Jason Atwood: Okay you got my attention.

Justin Edelstein: So I've landed upon a tool called Enabler for Excel. Which is kind of billing itself and from the reviews about it. Excel connector. Nice. Not from anyone, you know, just like the Excel connector. It was not written by or supported by Salesforce. Mm-h. The person who wrote it ended up working at Salesforce after the fact. Right.

Jason Atwood: Just like the guy who wrote Lexi Loader. Yep.

Justin Edelstein: But... I'm gonna go ahead pick enabler for Excel it does what the Excel connector does you can insert you can update you can do all sorts of data with Excel I think it does some interesting things where it actually that are on page layouts so like determine if you actually load data or not to certain Fields a-and-then there's also a tool built in for field utilization Which is actually really interesting as yeah, so I think that's that's really Interesting as well, and then there's this other line about visual force from layout page generation But I'm not sure what that means So I'm gonna leave that alone for a second. How much does this thing cost? How much does it cost you ask? Yes. It's free. Visual Force from layout generation tool will jump start your visual force page development by generating a page from an existing layout which is actually kind of interesting but I guess you could kind of put that together pretty easily yourself.

Justin Edelstein: But anyway, free, free, free. And it's from TaralexLLC. That's all I got. From that, you can go to taralex.us. It'll be in the show notes on vlog.arcasinc.com. And you can see some of their features there. Basically this this is the only thing that's listed on there. We'll be right back. their actual thing, but yeah, you can get fields, you can see how much they're utilized, and then you can, you know, insert or upsurge or update via Excel, a new plugin. It is Windows only. Yeah, so gotta get your- Sorry for those who are Mac users. I don't think Excel plugins work on Macs, that's why. It might not, the architecture and- you Mac XL might not be the same as you know Windows version. So Windows XP Windows 7 Windows 8 8.1 and Excel 07 and up Try it out.

34:33 Justin Edelstein: Let me know I want to know I have Excel on my you don't on my Windows version.

Jason Atwood: No, I do not All right, so I'm going to make a pick. I think this is one of my 500 million. I said I could make a pick pretty much every week based on my kickstarters. I fund more kickstarters. In fact, I'm now so one of these is a kickstarter. Actually, both my wearables are kickstarters. Although this might be Indiegogo. Whatever. I'm wearing two wearables that are kickstarters. I love, I love doing kickstarters. There's something about it like your You're in the first round and yet you get something at the end of it. So this one was one I saw and it's something that not something I really had a need, but it was something just sort of cool. It's called automatic and it is a device. It's actually it's two pieces. It's a device.

Jason Atwood: That plugs into every car since 1996. It's a little computer chippy thing, and it plugs into that port that your dealer uses to see if your engine's okay. So it plugs in that part, and then it has Bluetooth 4, so the low frequency Bluetooth, and then it connects up to your phone. Oh, no. So, okay, great. So it can read your computer engine and then it can communicate with your phone. What can it do beyond that? One is it kind of, it can track things about your car. It can track, one of the things is it can track where you parked because it can, it'll tell you exactly where by GPS, tell you where your car is parked. It can also track your driving. So one of the things that they're saying is it'll save you gas or pay for itself because it'll track you know, certain things that they know will use more gas.

Jason Atwood: So like, you know, rough braking or speeding or rapid acceleration. I actually, when I installed it, I forgot to turn it off, like turn off the beeping. So it'll actually beep at you like when you go over 70 miles an hour or if you break too much. But all that information then sinks back to your phone and then keeps your trips. So it'll tell you how much, how far you went, where you went, it shows you just like a run tracker. It'll show you exactly on a map. It'll keep Thank every trip you went on and it will as well give you the timeline and tell you how much you spent in gas on that trip. Ooh, that's an interesting one. That's kind of neat. It has an automatic crash detector. It can actually through your phone, if you get in a crash, it can then notify 911.

Jason Atwood: I don't need OnStar anymore? This is above nine days. So this is called Crash Alert. Automatic can detect many types of serious crashes using the link's built-in accelerometer. Agents from automatic report the situation to local authorities So that's kind of cool. the phone. So they'll say, oh, that means this because usually it just is like engine light. And you're like, I don't know what that means. So it's kind of, you know, it's cool. It's got some kind of pieces to it. I've only used it a little bit. We used it for a bit. It was beeping at me because I was going over 70. You can turn that off. I could actually went to turn it off and then I tied it not to but it was a Kickstarter project called automatic. But more interesting enough they just announced that that they've now, there's an update to it that turns it into an iBeacon.

37:56 Jason Atwood: So an Apple iBe So, an iBeacon in...

Justin Edelstein: No, what's this iBeacon? What does this do?

Jason Atwood: What do I get out of it? What do I get out of this? So, an iBeacon's really considered something. It started... Apple created it. They put it into... It's for stores. It's for shopping. It's basically GPS inside. That's what it is. So you have to write it's GPS inside a store. So instead of having GPS satellites tell you where you are, these things can tell you where you are inside of a store. But then of course they communicate over Bluetooth and they can tell you stuff. So you can walk into a store and based on something you have on your phone or whatever it can say hey I there's a sale on this and just point you something because it knows where you are and it connects to you. So again, think about GPS inside.

Jason Atwood: Apple has put them into their new store. I haven't seen them work yet. I don't know how they work. We have a client who is big into iBeacons or into the position of a shopper inside of a store. and what you can do with that information if............ I a system whereby users can identify themselves and their vehicles to particular service providers. Filling up and leaving a gas station, for example, would automatically detect the amount and pump and take the funds from your credit card. Parking meters could monitor how long you've you've occupied space for and it could could well make toll boosts a thing of the past. So it's sort of turning your car into a secure iBeak. Anyway, so that's my pick. It's $99. It was Kickstarter. I don't remember how much I paid on Kickstarter.

Jason Atwood: It is pretty cool. I have not. I've tested a few times. But again, I'm, I love the information. I love being able to, you know, to know how well I'm doing on something. And you can You've got a 97 driving score. You probably have like a two, just saying. Maybe less than that. Maybe less than that. Might be negative. That's my pick of the week. All right, we'll close down the CloudFocus app pick of the week and this week for this week. You can follow us on just Edelstein, Jason and Matt with ArcaSync on Twitter, or on Facebook.com slash ArcaSync. You wanna follow us there. We're in the Dreamforce Portal Group. We're in the Success Community Group. We have our own... chatter groups in those communities. We're on the LinkedIn, we, we're on the Google Plus and please, please, please, please go to iTunes subscribe there and leave us a review.

41:23 Jason Atwood: I think we should start mentioning that beginning of the podcast because right now people have turned it off completely. No one's listening anymore. No one's listening at all. So we can say anything. I can even say my nickname, not my real name and no one will even know that. No. They didn't even pay attention. So this is Justin and Jason saying until next week, enjoy those cloudy days.