Take That - Episode #51 of CloudFocus Weekly

Machine transcript generated in 2026 from the episode audio (Whisper speech-to-text with automatic speaker separation). Speaker labels are automatic and may be wrong in places; unidentified voices are shown as "Speaker N". Timestamps shown every few minutes.

00:09 Jason Atwood: This is the 51st episode of CloudFocus Weekly for the first full week of July 2011. This episode is titled Take That! CloudFocus Weekly sponsored by Arkus, cloud computing experts. I'm your host, Jason Atwood, who just surprised my co-host, Justin Edelstein, with a, uh, with the pronunciation of our title. Yeah. Do you want to know why? That was like a quadruple shot of espresso. It was. Well, because everything that's on our agenda is sort of one company's coming back to another company.

Justin Edelstein: It kind of is. It is like a take that. Take you, take that. Take that.

Jason Atwood: So, speaking of our agenda, we're talking about Amazon Cloud Drive updates, Facebook doing video chat, Google talking about how many users they're attracting, businesses they're attracting, and then maybe some other Google Plus. Is Google Plus for Business a real thing, or can it happen?

Justin Edelstein: Google Plus has been just all over the place in the last week. I liked on Facebook, I liked the Google Plots Tips and Tricks page. So my entire feed is filled with Google Plus news, tips, tricks, what have you on Facebook.

Jason Atwood: All right, well we'll break into that. And then of course we'll do our Cloud folks app pick of the week, we'll see who copied who. So start us off with the first one of Take That, which is Amazon doing a little take that to Apple by saying that they're upping their cloud drive. So Apple released their, didn't actually release but talked about their new service which is going to be their cloud iTunes which it will do an iTunes match.

Justin Edelstein: Speaking of which, just to take us off track just a little bit. Let's do it. We have a short agenda. We have a short agenda. The first part of the iCloud is out because yesterday I downloaded a couple of applications on my iPad and then I turned on my iPhone and I didn't turn it on. I just looked at my iPhone and the apps were there. We did that two weeks ago.

Jason Atwood: I showed you that you could download the music.

Justin Edelstein: I hadn't realized that this was going on. It just was there.

Jason Atwood: I talked about how I bought an album and I was watching what my iPhone and I did. This wasn't an album. It was an app.

Justin Edelstein: And I didn't purchase their free apps. I downloaded them on my iPad. And then they ended up on my iPhone because they were universal. I actually didn't like it. I didn't want them there. They screwed up my foldering system. We just deleted one. Well, I mean, yeah. But they were just floating. And it sort of bothered me.

Jason Atwood: Well, they shouldn't go someplace. Because that would be weird. Well, I know.

Justin Edelstein: But they were floating. They were floating. And they bothered me. It just bothered me.

Jason Atwood: Here's what I want. If Apple's paying attention, because I know they all listen to this podcast. Yeah.

Justin Edelstein: to do for patents and whatnot.

Jason Atwood: I want the ability to set a folder. If I set a folder called Productivity on my iPad, and I put Evernote, and I put a link to Google Wave in it, I want that same thing to happen on my iPhone. Yeah, me too. Because I spend a little bit controlling. I spend some of my time coordinating. Because when I look at it, I'm looking at the other device and going, oh, where is it? I do the same exact thing.

03:22 Justin Edelstein: I have many, many, many, many apps on both devices. But my iPad only has two pages, and my iPhone only has three pages, because they're all in folders.

Jason Atwood: And have you matched them up?

Justin Edelstein: Yeah, they're all named the same thing, and the apps are in the same places. They're not necessarily, I mean, the home page on the iPad's bigger than the home page on the phone, so it has more items on it. But anyway, back to the story. So Amazon's doing two things. They're releasing, or they have released, a player for the iPad an app have not tried it have not it's not an app it's a page

Jason Atwood: optimized for the iPad right there's no there's no why am i reading

Justin Edelstein: app iPad version of cloud player for web yes I guess that means web page okay means web page and secondly if you are a customer like of the unlimited or not the unlimited but like a storage plan I think the the $20 storage plan right you for the cloud drive you get unlimited storage space for music so the music doesn't really doesn't count against your cap which is how i assume that they're doing it second can see them saying you have unlimited storage for music you have like sixty gigs up there and takes up you know up to twenty did cabin at all you have no more group for anything else but we did the sixty gigs can't see it

Jason Atwood: well i think it's a interesting love that that it's it's a fight Yeah, it's great. It's a fight. Do it. Give us more space. Out of all the cloud players, Amazon, in my personal opinion, is the worst.

Justin Edelstein: As far as music is concerned.

Jason Atwood: As far as music is concerned, as far as finding it, operating it, working it, it gets a leg up over Google, and then Google doesn't sell music. Amazon does. But Amazon Navigation, they have so much stuff going on. And I love Amazon. I just basically use their search. But when you've got to use their apps, are all over the place. So we'll see. I like it. I like that they're doing that. Clearly, again, I shot at Apple and Google in some ways, because Google is unlimited right now. You don't know how much it's going to cost. And I have uploaded 10,000 songs so far.

Justin Edelstein: I have 12. 12,000? 12 songs.

Jason Atwood: 12 songs uploaded.

Justin Edelstein: Well, I never actually did it while my machine was connected to where my music actually sits. So there were 12 tracks on my actual machine.

Jason Atwood: And all 12 went up.

Justin Edelstein: Actually, no, that's not true. I have 12, but five of them didn't go. It didn't want five of them. So I was like, oh, great. So five out of 17 won't go. I have thousands. I'm not plugging this thing in.

Jason Atwood: But both of these things, and this is nice because I don't think Google Music works in the iPad. So this is the first one to work on the iPad. So this actually might make me go and go, all right, fine. Since I've uploaded to Google. Let me throw it everywhere. I'm going to throw it everywhere. And if I can get to it, the only thing it starts to lose is if I rate one on one system, it's not rated on another. If I listen to it, I always love that about iTunes, is you can go get a list of how many times you've listened to something.

06:30 Justin Edelstein: Yeah, I like that.

Jason Atwood: But now that kind of breaks this model.

Justin Edelstein: Will that sync over there, I wonder?

Jason Atwood: What, in iTunes world? We'll see. I hope so. These are all questions. So that's good, interesting stuff on the cloud drive.

Justin Edelstein: So yeah, the pricing, right? 20 bucks is the lowest price for the cloud drive, which then it was a new year give up on the music five days for free right answer i cloud will give you five days for free but not sure what that is for right now it's not easy kids for others the document calendar one tax whatever and twenty five dollars a year

Jason Atwood: twenty four nine that well now you're forgetting if you whatever you bought night in free storage so i think i've seen thing with uh... amazon anybody names on world yes It doesn't count against the cap. Right. But then, so basically it's a $5 difference.

Justin Edelstein: So we're talking about like a sports cap. It is, a little bit.

Jason Atwood: It's a $5 difference between Amazon, which is saying, all your music belonged to us, and then iTunes saying the same thing, which is a $5 difference. The real big difference, I think, between the two services right now, well, three maybe, Amazon has lower prices but not as much music. It doesn't sync to your other devices. Cloud music, iCloud will sync automatically as you buy things across, but doesn't have any streaming. So they're coming together. I just can't imagine iTunes isn't gonna release some sort of streaming thing. All right, let's move off music for a while. Let's talk about chat. Chat. So in another take. Not chatt-er. In another take that. Facebook had a big announcement, of which many are coming. Apparently there's their HTML thing called Project Spartan. There's a new iPad app, which they've been working on for a while. Can't wait for that. I can't wait for that.

Justin Edelstein: That's going to be great. I mean, I use my iPad, but I want the real one. I guess.

Jason Atwood: I don't.

Justin Edelstein: Because I really only use Facebook on my phone.

Jason Atwood: But why would you use it on your iPad anymore if you had it on your iPad?

Justin Edelstein: Well, because I really very rarely, if ever, go to Facebook.com. But if it's an app, I'm more likely to go to it.

Jason Atwood: It's just a weird thing. drop the link on your home page, you go to it more often?

Justin Edelstein: No, if it behaved like an iPad app, I would. There are certain behaviors with the built-in apps that are really, really just better experiences than what it can do. Even though the browser experience is really good, it's not a real... Links are small. Yeah, the hovers don't always work. Just things don't always work the way that you want them to work. It's an interesting question.

Jason Atwood: Rather than spend the time and energy to make websites work well just natively on the iPad. Google just released their new mobile app for their mobile version and it looks and feels like an iPhone app. Everything's big, it's icons, you click it, you can swipe down to grab stuff. They have some amazing stuff.

Justin Edelstein: I prefer apps. I do too. I think it's just that- I don't go to, for example, I don't go to, we're going down another rat hole, but I don't go to IMDB on my iPad or on my iPhone, I go to the IMDB app. Now, what is the IMDB app? It's an app that has the data from the website, imdb.com. But I don't go to the website.

09:44 Jason Atwood: But it's definitely organized better. I use the IMDB app all the time. And it's definitely organized better. You can navigate. Lots more pictures.

Justin Edelstein: I never go to like twitter.com. I use the Twitter app. But again, I don't even go to twitter.com on my laptop. But anyway, I like apps. So video calling, Facebook, video calling and group chat.

Jason Atwood: I went to try to, so obviously this is a big take that to Google who will release Google Plus with what I think they're calling Hangouts.

Justin Edelstein: Which I tried and nobody joined. No one wanted to hang out. Because you gotta be like, it's gotta be one of those things where you start the hangout and this was when I did it last week, maybe it's changed since then, but I started a hangout, invited a circle, which was my Arcus circle. So a bunch of you guys from Arcus. And nobody was on Google Plus at the time. So it didn't show up in your stream for you to pop up and jump in. So I haven't really experienced either of these things.

Jason Atwood: And I don't know where it shows up in my stream, even if it were.

Justin Edelstein: Well, I think it would just show up in your stream. And it would be like, Justin invited you to a Hangout. It's open. It's there. I guess. We can try it. We can try it on the podcast. Let's not do that.

Jason Atwood: But anyway, so in Facebook, it's launched theirs. Now, their chat's built right in. It's right there on the thing. IAN NI-LEWIS But now Video Chat, which I wasn't able to enable. I tried to enable. I tried to find out where to enable it. I couldn't figure it out. I spent like five minutes.

Justin Edelstein: IAN NI-LEWIS

Jason Atwood: But it's powered by Skype. IAN NI-LEWIS So instead of having them go ahead and buy another or build themselves because video codecs and all that's kind of difficult they decided to to partner with Skype right which is now owned by Microsoft so that all kind of gets weird I don't know that I know the deal was in advance of the Microsoft is probably working on it but now we have Facebook working with Microsoft and cats and dogs living together I feel like they're they're diametrically opposed

Justin Edelstein: Yeah, but I use Microsoft Office on my Apple laptop.

Jason Atwood: And it doesn't like it.

Justin Edelstein: It works.

Jason Atwood: So I haven't tried it, but interesting. Was something you'd use?

Justin Edelstein: No, because I don't use chat on Facebook ever. I only really video chat with, again, with you guys in Arcus.

Jason Atwood: Yeah, I use it much more professionally than I do.

Justin Edelstein: more as a professional thing than a like play around thing chat but I it's odd because you have so many Facebook friends that they're not really I

Jason Atwood: necessarily want to chat well you can turn it's very granular you can turn people on or off you can show people I think now though because you know I like using chat to talk to people because it's it's you know even here we'll do it you know someone's working from home we'll just instead of chatting we'll hit up a video chat. Yes. Just easier to see somebody.

12:46 Justin Edelstein: And it's a free phone call.

Jason Atwood: And it's a free phone call. I then think that this will be interesting because I'll now think about, well, I might not have signed in to chat before, but I might sign in to chat now if there was some friend that I hadn't really seen in a while and I could actually do a video chat with them. The problem with video chat has been, in the past, it's like, well, what should we use? Well, do you have iChat? No, I don't have iChat. Do you have Jabber? No, what's Jabber? No, I don't have that. Do you have Skype? Oh. It's still the same problem. it's just another one now. No, it's Facebook. And Facebook is pretty ubiquitous. Everybody has Facebook. Like very few people don't have Facebook. I met another couple this last weekend who said that we are not... There are people that are opposed to Facebook. I agree, but of the people that I would think about talking to, friends, family, whatever, most of them have Facebook, as opposed to iChat accounts or Jabber accounts. It's not really an iChat

Justin Edelstein: account. Or Skype accounts. It's an account that iChat uses. You don't really have an an iChat account.

Jason Atwood: Well, yeah, you have a mobile me account that allows you to sign in and use iChat as well. iChat then goes into other services like AIM. But remember, everybody used to have AIM. It's an AOL account. I still have AIM.

Justin Edelstein: I still have an AOL account.

Jason Atwood: And you still log into it?

Justin Edelstein: No, but it's in my iChat. If I want to pull that window up, I can.

Jason Atwood: I'm just saying, I think this kind of brings chat and video chat back a little bit more. I think more people will use it and there will be more inputs.

Justin Edelstein: People use Google Chat a lot too. Because if you're logged into Gmail, it's there.

Jason Atwood: Again, the amount of people that I know that actually use Gmail, the web app, versus the people who use.

Justin Edelstein: I think most people use Gmail, the web app. I think you're mistaken on that one. Really? Yeah. I don't think so. I do. No, I agree. I think people do.

Jason Atwood: But I don't know people who do that. People have their, they just don't use the web apps. I don't know.

Justin Edelstein: I think most people use email on web apps, and you're just in a little cocoon with that one. Because you've been using email clients for years. And they work better. They work great, but I think most people use the web apps for that stuff.

Jason Atwood: I will say this is not as most interesting as what I think they're coming up with in the future. But I thought the most interesting thing, kind of as a side Facebook, is that the most followed person on Google Plus is Mark Zuckerberg.

Justin Edelstein: Well, there are some differences, though, just to go back real quick. Facebook, so they were getting questioned, dinged a little, like, hey, Google came out this week ago, and they can do multi-person video chats and they do it really well supposedly again I haven't really gotten the chance to use it but like they put you in the main window if you're talking and then if someone else talks it like flips them to the main window that kind of thing and Facebook or Mark Zuckerberg during his press conference where he was gonna announce something awesome and people just flocked to it you know he said look for now we're we're doing this one-to-one we think that's the majority of what people do and I would tend to agree with him. And we think it's pretty awesome. And they're using Skype. And Skype does support the one to one. They also do support multi-person conversations, but one of the people in the multi needs to have the premium account. Oh really? Yeah.

16:00 Justin Edelstein: So like someone in that Skype call needs to have like the $4.99 Skype premium or whatever it is. in order to have that.

Jason Atwood: Now is this just video or they can do audio too?

Justin Edelstein: Well if you're doing video you're doing audio. No but in Skype you can. You mean audio only? Yeah. I don't know. Skype and iChat and Jabber. Yeah they all do the audio only.

Jason Atwood: You can do audio only which is a very quick way to do a phone call. Yeah just a phone call. We do it all the time. Yeah. When someone's working from home or. Right.

Justin Edelstein: Two people are working from home or whatever we always jump on. But anyway we actually used to do the podcast over Skype. Yes we did. Until we got the snowball.

Jason Atwood: Until we got the snowball. Alright so Facebook. chat and group chat. I think it brings relevance back to video chat a little bit with those two players getting in and saying these are things that are kind of built in.

Justin Edelstein: Google in all fairness is not getting in. They've been in.

Jason Atwood: They've been in but Google Talk has been in but as the amount of people have tried to video chat me over Google Talk, like everybody goes to Skype. That I know says, oh, let's Let's just use Skype. The people I know who use it internationally and make calls use Skype. I don't know people who use Google Talk to do that. But with Google Talk being part of a social network now, interesting stuff. MATT WILSON-DUNN-MIGUELDSON.

Justin Edelstein: Well, you and I always use Google Talk. That's what we use? JONATHAN BERIKE.

Jason Atwood: Well, we use it through iChat, yeah. Yes. MATT WILSON-DUNN-MIGUELDSON.

Justin Edelstein: But the service is Google. JONATHAN BERIKE. The service is Google. You don't have to. We could use ink. MATT WILSON-DUNN-MIGUELDSON. You could use Bonjour.

Jason Atwood: Yes, it could. All right, so third item, which I think is, out of all these, I think is the most interesting. Sort of a double Google. So this, I think, is a take that on Microsoft Reasing 365, saying, hey, listen, we're going to roll on. We have a competitor to Google Apps now. People will like it. They say it's polished. We talked about it last week.

Justin Edelstein: Haven't gone back since. Yeah, haven't gone back. Wasn't worth it.

Jason Atwood: Just wasn't. It's not because we don't own it. I think if we were looking right now to look to purchase A or B, and we were a big Microsoft shop, I think it would make a much easier discussion. We are not a big Microsoft shop. We're a Mac shop, but we're coming from all XP across the board, and we're looking at hiring new people and putting them on, I could see us saying, hey, let's take a serious look at it. But we're not switching at this point.

Justin Edelstein: We only took a look, really, for the podcast, and for general awareness of what's going on. We try to.

Jason Atwood: So this story, actually up on Computerworld UK, I'm sure it's all the places, but in part of their announcements, they announced that they said, they being Google, is that they said, we have over 3,000 companies a day moving into the cloud. The adoption of the cloud is accelerating. Now, he was talking about business accounts and businesses. So business, I mean companies, 3,000 companies a day moving on to the user. That is a lot. I feel like that's a lot of people signing up for free

Justin Edelstein: gonna run out of companies in a while next year they'll be like we're out of

Jason Atwood: companies companies every company in the world I think a lot of people sign up for it and you know you can use the free free version for 10 people to be free interesting that's all that's a big number and it's certainly a wonder if it

19:10 Justin Edelstein: counts like one person shops to people jobs yes or like the the guy in accounting at the 4,000 person shop that just signs himself up. 4,000 companies, it's like one person at a 4,000 person company.

Jason Atwood: Yeah, sure. Sure. I mean, how many people, I'd love to know how many people or what are the scale of, how many people have rolled out multiple, like hundreds of people and used Google Apps as their entire productivity suite, suite, or the Twire office suite, from soup to nuts, from email to docs to sheets to. DAN HOLEVOETT.

Justin Edelstein: You don't get Microsoft Office on your computer. CHEZ FANO.

Jason Atwood: That would be interesting to me. It kind of goes in the face of talking about the Chromebook, which I haven't heard much about Chromebook. We even said we wanted one, we wanted one, then we went to buy one. DAN HOLEVOETT.

Justin Edelstein: We did buy one, and we're like, eh, it's out. We didn't get one. We should get one. CHEZ FANO. We should get one, but I don't. DAN HOLEVOETT. We should just get one for the office just to play with it and do a review for the podcast.

Jason Atwood: And let's just send it back.

Justin Edelstein: Whatever. We'll raffle it. We'll raffle it off at Dreamforce or something.

Jason Atwood: There's a good, there's a contest.

Justin Edelstein: Hey, who wants that? Let us know. Let us know.

Jason Atwood: So again, we use Google Apps. It's a good product. I don't know. 3,000 a day, I feel like that's a lot of test people. A lot of test people showing up. If we're saying it's the cloud, and the cloud is what's doing it, all right, fine. I'll take it, and I'll like it.

Justin Edelstein: well it's cheap and you know it's good for collaboration it is a good collaborative sweet specially when you have you know the ability to single sign onto things it gives you that great single sign ons tough thing to do myself and it's nice to get your apps to get docs again google wave house

Jason Atwood: What I do like though, we have a couple customers who use as well and they'll say I'm in this sheet, you know, I'm building this and I say, oh, just share it with me. I want to actually watch them do it. I watch them share it with me and pick read only so I can read only. Then I went to invite another member of Arcus and it said, you can't invite somebody but you can ask the person to be invited. I thought, oh, that works. That works. That works.

Justin Edelstein: Sharing calendars, all sorts of fun stuff. Yeah. So it's interesting.

Jason Atwood: because it seems like a lot. Even for me. It does.

Justin Edelstein: Per day, that is a lot.

Jason Atwood: And speaking of businesses, is Google Plus for businesses?

Justin Edelstein: Not yet. Not yet. Google has revealed that it's working on a Google Plus experience for businesses and have asked businesses or brands to not create profiles just yet because they're going to come out with something that's going to build in features that businesses might like, like analytics, like Google Analytics. Just leverage some of the things that they would imagine a brand would want to have as part of their Google Plus experience, which to me means they're working on some sort of ad model. Because I have to imagine that when you roll this out for businesses, they're going to be able to buy stuff too, like ads, and be able to track who's looking at their ads and be able to pinpoint location-based, show up in these new streams that are interested in these topics and are within a 50-mile radius of this.

22:40 Jason Atwood: I think this is the thing that Google has that both Facebook doesn't have and that the Office Suite doesn't have and that they're bringing them together and that even people like Chatter or like Salesforce are going to worry about is that Google, if you have a Google Docs account, So you have Google Docs for Business, these 3,000 people a day, they turn on Google Plus. They make it a little slider switch that you can turn on for your entire organization. You all of a sudden get, can do this private chatter, collaborative environment. You can set up your pages like, they then- Videos with YouTube. You're single-sided. They have all the services. They do. They're not really well tied together. But they're there. But they're there.

Justin Edelstein: They just need someone to come in with a lasso and say, and speed. I mean, they're retiring brands. I mean, they're retiring Picasa.

Jason Atwood: They're retiring.

Justin Edelstein: Renaming, but they're retiring the brand.

Jason Atwood: Picasa, Blogger.

Justin Edelstein: So they're going to rename them in conjunction with the Google blogs.

Jason Atwood: Google Photos and Google blogs. That's what it should be. It should be.

Justin Edelstein: Well, it was like Blogspot forever. My first blog was something.blogspot.com. Years and years ago.

Jason Atwood: But I think this is the thing that if I were Salesforce, and throw a little Salesforce news into the story. If I were Salesforce looking at Google+, companies aren't gonna put all their people on the Facebook and say that's the way you collaborate. No. Internally, right? That's not gonna happen. Not good. And they wouldn't want it. No. Chatter, or Salesforce is saying, Chatter is the way for you to collaborate internally and be safe, right? And yes, you can have things that are on Facebook, but that's sort of separate from Chatter. Chatter is internal only. Google+, for businesses, says, hey, listen, you guys are always signed into your docs and your Gmail all the time, or your Google Mail through your Google Apps, now there's just another little button up there, and you have all this internal collaboration that you can do with internal profiles, with internal pages, with follows, and topics, and search, and all the stuff that Chatter brings. Google will just turn it on, and then all those millions or thousands of people a day, they get it. I think it then, I'm not going to say it hurts Salesforce in in the short run, but in the long run, you're starting to pick where am I going to put my, if collaborative and social are going towards the businesses, and that's the big push, and that's what Salesforce or Marc Benioff says, this is Google saying, yeah, we think so too, and we're going to be right there in the mix.

Justin Edelstein: Well, thinking of this, we're obviously theorizing, but it could be a chatter.com killer, but But I don't think it kills like chatter itself because chatter itself is on top of all that rich business data that you're interacting with in the first place. I don't think it kills it. All right, go ahead. What I could see happening is more niche players like a Yammer disappearing. And I can see like Salesforce and Google integrating the services because they try sometimes. I could see it happening where Google's probably a ways off from having this be enterprise service ready. We talked about it last week. Hey, this could be interesting in the enterprise.

25:57 Jason Atwood: I think six months. My prediction is six months.

Justin Edelstein: If they did it, I could see them doing a Chatter interface. They're both web service enabled. Let's try and pull these two things together. Yes. So that you don't have to be in both places. You can be in one place or the other and interact with both.

Jason Atwood: But as a company, as the CIO or CTO of a company, and you're looking at all your different tools and the things you can roll out, what you probably don't want to do is roll out two internal social networking tools to your company. You probably want to roll out one. And if you had both Salesforce, I'm saying, here's an example. You have both Salesforce and Google Apps. And they both work. They both are fine. And you're choosing them to say, which one are we going I don't want everybody having to update two profiles. And I don't actually see Google and Salesforce working together on this one. I can see someone else doing it, and then a period or whatever, coming out with some sort of sync, basic sync. Like you post a chat, or you can post it to your Google Plus Enterprise account, maybe. But things like Google Talk integration, well, now Google Talk, and Video Chat, and all that is on the Google site, I don't know. I think the social circles of Google and Salesforce are now starting to first add the marketplace.

Jason Atwood: Salesforce has always stayed away from email. Google has always basically stayed away from contacts. Their contacts are bogus. Their contact thing. They're starting to circle over each other. And I think probably it's going to get worse before it gets better. But anyway, interesting stuff that might or might not happen. I predict within six months.

Justin Edelstein: Prognostication. I would say Google Plus for the enterprise is a fantastic idea, and that they should release it sooner than later.

Jason Atwood: Well, give me a prediction.

Justin Edelstein: I think you're right on. Within six months. Six months to a year.

Jason Atwood: So Google Plus, the full service for everybody is supposed to be launching within a month. So it can open it up to everybody.

Justin Edelstein: And once it's open to everybody, it's a production service, it's the same thing. I know the Google Apps accounts are slightly different than like just your regular Google profile account. Right and there's so much you can't do under them. You don't really have like the profile necessarily and things of that nature but I mean the service itself is production ready right at that point when it gets released to potentially millions and millions and millions of people so. Quick

Jason Atwood: another rat hole does Google Plus for the enterprise replace any of

Justin Edelstein: was of wave lost? Some but not all I mean wave is just so such a fantastic real time collaborative environment. Think there's real time based in Google Plus? No I don't think you see things as they're typing maybe if it had like good pages that could do things like that maybe where it turns into like a wiki of sorts but I don't know I don't I don't really see it I think wave is just so great that I don't I don't see anything replacing it like when when when we were first when we first were very upset about wave going away and we were on the save Google Wave bandwagon and and people would tweet back at me and be like just use chatter and I'm like no you don't get it you don't get it it's not even close to the same thing chatters great it does what it does but Google Wave isn't they're not on the same they're not even on the same wavelength they're not they're not the same thing at all. They're totally different things.

29:32 Jason Atwood: If you build stuff into Chatter to do it, the more, again, the big thing that no one gets is the real-time nature. Yeah.

Justin Edelstein: I mean, there's a streaming API now, but I don't think it does that. I think it does more like asynchronous data pulling and pushing, where Twitter-type things come in as they come in, that kind of thing, for Chatter feeds. but I don't think people really, really get what Wave can do until you start using it.

Jason Atwood: Well, Salesforce doesn't even have awareness. They don't even have, I know it's been asked for a million times, they don't even have one of the biggest asks. Show me who's online in Salesforce. Show me who's currently online using Salesforce. Not the Google Talk, right, the little G chat thing, but literally go to a Pages page, instead of seeing Pages with these little, put a little green icon if they've been logged in or are logged in right now. Bill in chat. I don't know, these stuff are going to come, but that's the collaborative, real-time nature of Wave that just isn't anywhere else, plus the permanency of the conversation as opposed to chatter, which is not permanent or goes away. So having said that, let's get to our Cloud Focus app pick of the week. No one can pick Google+, or Facebook Video, or Cloud Drive.

Justin Edelstein: So going on the title of our pod this week. Take that. Take that. I saw in the Wave what you were picking.

Jason Atwood: This is why I don't put my Wave pick, by the way, until after yours. And sometimes not until right now, because you'll start to look at it.

Justin Edelstein: I saw what you were picking. Curious George here. And the only reason why you put it up there is because I noticed yesterday you sent me something from it. Not even true. And I said, what is this thing?

Jason Atwood: I put it into, as I was using it last night, i put it i put on my inside and see if i was not going on is that one of the

Justin Edelstein: well anyway so i saw you're doing so i was going to do the take that okay so my take is and i can act that most people are probably are using it's a social i think it's pretty big app uh... also board okay social news aggregation service or system that when you're on your i've had you You can kind of flip through different topics and categories of news, and you get to pick what you want in different squares and items like sports, science, lifestyle. They have some like Oprah, they have some of those. And then you can also sign into your Facebook account, your Twitter account, and it will pull in tweets with links to news stories and will display them in a magazine-style format. and you can just sort of call football disease using my finger on on flipping through yet the the pages of the magazine in it tells you where it came from this came from twitter from jason and that would be uh... and i can see the link in it brings up the page and i can read read it from their comment on it things from face book to the same thing pretty cool little after discovering news i find less and less i go to my glory these days go to my footboard i go to Twitter feed, I go to my Facebook feed. I don't really go to my Google Reader anymore. That's interesting.

32:45 Jason Atwood: I have another pick that I'll talk about maybe next week. It was a little bit too much Mac stuff, so I kind of wanted to go off that for a second. Now I'm doing it. But yeah, Flipboard came out. It has tons of funding. It's nice. I really like it. Although I think it's better for the social stuff.

Justin Edelstein: Yeah, it's really cool for the social stuff.

Jason Atwood: Because you put in your Facebook account and your Twitter account, or other people's, or feeds. But then it's sort of nice to treat Facebook like a book. And you can just literally flip through. And it'll rearrange every page based on what kind of data is there. So it might put a picture on one side. Then down the left side, it'll put a bunch of different status updates. Then it'll put the article. And then you can click to get the article right inside. You don't have to leave. Really well done. I mean, they're blowing up. I don't know how many people know about them. But anyway, Flipboard. Free.

Justin Edelstein: It's an iPad app. Works on the iPad and iPad 2, both of them. Good. Because I only have the first one. And you can go to Flipboard.com or search through the app store.

Jason Atwood: For Flipboard. Mine, since you were doing copying me. Take that. Take that is called Zite. Clearly you saw it because I Zited you in an article last night. You did. I don't actually read, I don't read any magazines. I don't read any newspapers, any kind of paper product. I generally don't. In fact, I could throw away every one of my books and be perfectly happy. I've got it all on the iPad. I have about six books.

Justin Edelstein: I could throw them all out.

Jason Atwood: So I love the idea of magazines on the iPad. And I've tried a couple of them. And they're OK. Zite was sort of like it was a answer to Flipboard, but saying we're not going to go and get a bunch of, you're not going to have to put into Facebook or Twitter. The problem with Facebook or Twitter is generally the content's all over the place. OK, you go on your Facebook feed, and then it's, oh, there's a kid's birthday. And then there's someone partying. And then someone posts an article about Obama. And it's all over the place. And it's not necessarily easy to read. And something we've talked about Google Reader, the reason we liked Google Reader, was if I want to focus in on all Salesforce news, I put it into a folder. And then I can just read the Salesforce news. And it gets me thinking about that. And I'm reading it with one context. I rarely read my Google Reader of the hundreds and hundreds of items in all of it all at once. Because it would be like some sort of weird blog. And then it would be some sort of fun other blog. And then it might be like Membase or Rage Comics or something. I mean, it would be a force.com article. Then it would be a chat. I mean, it would be hard to do. Anyway, Zite takes that same concept of, but says, you don't have to know anything or know anybody who's posting or tweeting good stuff. Just sign up. Just download Zite. It's free on the iPad. And then it gives you categories. It says, what are you interested in? And then the first page is like 20 subject categories, and you just select them. So I selected Mac, and I selected Salesforce, and I selected, you can search for stuff. Salesforce was on the front page? No, you can search for stuff. I guess I did technology, entrepreneurship, finance, and then they're really just categories, topics areas. I didn't do comic books. That's a whole other, there's a whole other five or six apps for that. And then you click on the side, and then it does very much like Flipboard, but does it.

35:59 Justin Edelstein: It sounds a lot like Flipboard.

Jason Atwood: But does it with reader stuff. It does, it pulls in articles that are based on that. And then you can, but on my Flipboard, you then say, I like this type of article from this, like I like this engagement. And it'll start to learn and build. Like Pandora. Kind of like Pandora for news. And so then your topic will then get smarter and smarter. So like my Mac topic. I like that. Yeah. I like that a lot. And again, you're.

Justin Edelstein: I might have to download this one.

Jason Atwood: And you're in a topic area. So when you're flipping through Mac News, it's like, oh, Mac News, Mac News, It's not like Mac News, all my friends' baby pictures, oh, you know, something else. It's just Mac News. Then you flip out and say, oh, I want to go read about gadgets. And so it's.

Justin Edelstein: Does it have the social stuff, though? Like, can I log into my Twitter and tweet stuff from it?

Jason Atwood: I did tweet some stuff last night.

Justin Edelstein: Bring in news from, like, my Twitter feed? Because that's the part I love about Flipboard is that I can read my Twitter feed in a very different way. Right. It pulls out all the junk. Not that any of my followers post junk are people I'm following, but it really just pulls in stories and links. That's what I love.

Jason Atwood: But I think the problem with pulling in those feeds is you can't control the source. And there's no sort of, I'm air quoting, there's no sort of editor to it. So while you probably follow under your Just Edelstein account, you probably follow mostly cloud computing technology-based people.

Justin Edelstein: And some sports people.

Jason Atwood: So I do too. But then it's, again, if I'm reading about Salesforce stuff, I don't want all of a sudden to see Braille and Elwors tweeting about going to a restaurant. To me, it kind of breaks my concentration of what I'm focusing in on. So I like this. I was reading last night. And the thing I thought about at the end while reading, I spent 30 minutes really reading through these articles, it does the whole thing, it pops up in front of you. You can retweet them. You can post them to Facebook. You can kind of share the love. So it's Zite, Z-I-T-E. It's called the Zite Personalized Magazine for iPad. They might have other versions for other things, but the link will be in the show notes, of course. And it's free and pretty cool. And you should try it. You should try it. So that's it. That's the end of the podcast. We made a lot out of a little. And now, if you want to find out more, read a blog post. We're not talking about our blog posts this week or last week, they're there. One by me and one by the newest member of Arcus should be up shortly. That's at blog.argusinc.com. You can subscribe by RSS. Or on your Flipboard, yes you can.

Jason Atwood: I don't know. It's not that easy. But actually, I don't know how easy it is. I think if you just go into Flipboard and you say, add new source, and you type in blog.arcosync.com, it'll pick up the RSS feed. Hopefully. So put that into your Flipboard, and then you can read all the articles. Follow the company at twitter.com slash arcosync. Me at twitter.com slash jasonmattwood. I only tweet really great stuff. Justin at twitter.com slash justedelstein. And we're on Facebook, the company. Facebook.com slash Arcus Inc. Start to know these places because we're going to start to do some contests about them later as we get closer towards Dreamforce. And then for the podcast, of course, go to iTunes. Search for Cloud Focus Weekly. Click Subscribe, and you're good to go. And while you're there, leave a nice review. We'd love that. Otherwise, we'll see you next week. Until then, enjoy those cloudy days.