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A quick review of what’s what when it comes to the latest place to build email in Pardot.

When you’re preparing a blast to any number of constituents, clients, or customers, we highly suggest you check these details before you hit send.

Explore the nuances of synchronized data, data extensions, and the strategic use of master data extensions to streamline your marketing efforts.

One of the most in-depth sessions that I go through with clients is helping them plan, step-by-step, how they will execute a marketing strategy in their Pardot ...

Designing your emails in an accessible way is a necessary step in email marketing, and Pardot comes with out of the box features to ensure your emails are ...

Pardot, and other marketing automation options out there, generally want to know two things when sending an email—who should receive it, and who should ...

How to maximize your prospect’s experience with your email marketing.

Last minute tips and tricks for maximizing gift giving during the end of year and holiday season.

Some best practices for getting yourself prepared to launch a new Salesforce marketing integration initiative.

Winter ’16 carries news of a host of enhancements to Pardot and Marketing Cloud that echo a theme of tighter integration with the CRM, with features to make ...